The rebrand of the New England Revolution by Jones Knowles Ritchie channels a bold identity rooted in Revolutionary-era symbolism expressed through a stripped-back crest, heritage typography, and a graphic system built for impact. The photo and video direction lean into high-contrast, documentary-style storytelling, capturing raw emotion, grit, and intimacy over polish, while extending the identity into the community by photographing real fans and local voices wearing and embodying the new mark. For the rebrand release film, I directed a narrative that blended these elements—pairing cinematic, close-up portraiture with kinetic matchday energy to create a rallying cry that feels less like a launch and more like a movement.